10 Advantages of Using Social Media
Social media has brought a new revolution in the world. Over 3.6 billion people use social media worldwide and this number will rise further. Just as every coin has two sides, how we use social media will determine whether it serves us or we become its puppet. In this blog, we will look at the brighter side and see how social media can serve us if we choose to use it wisely!
Make friends, connect with people around the globe
Social media has made it easier to connect with people all around the globe. It has helped even the most introverted amongst us to engage positively with the world. Social media provides plenty of options to keep in touch with people we love. When relatable posts, videos, reels and memes are shared people feel that they are not alone.
Learn new skills
People upload content to cater to the needs of a specific audience. For any skill, you want to learn there is loads of content available in the form of posts, videos, reels.
There are many groups and online communities which are willing to help if you want to learn. Few groups also conduct free workshops and arrange gatherings and face-to-face meetups to engage in a meaningful way.
And if you have the talent or skill then you can educate others in the field of your expertise.
Promote, market your product online
The online market is thriving. Starting a new business online will help you to reach a larger audience. If you are able to keep up with the trends then social networking sites such as Instagram and Facebook can help you increase your reach beyond imagination!
You can showcase your products with ease and also seek the support of other influencers to promote and review your products.
With the help of social media, you can create your brand!
Crowdfunding on social media
Social media is used by many organizations for crowdfunding/crowdsourcing. Crowdfunding is done to help people in need, to raise money for a cause (such as natural disasters, for animal welfare).
There were many instances where a large amount of money was raised within a short period of time and this saved and improved the lives of millions of people.
Circulate public health and safety information
Social media is also used by the authorities, media channels to circulate public health and safety information during critical situations.
Used by researchers
Social media is used to showcase academic researches, it makes it possible to connect with experts and academics which enables quality learning. Many researchers also are able to conduct online surveys via social media for their research work.
Professional networking and growth
Professional networking sites such as LinkedIn help jobs seekers and assist companies to promote business and hire candidates.
Almost all of the social networking sites give you the option of paid advertising. This offers your businesses the opportunity to reach potential clients. You can also opt for customized options. If you wish to reach a larger audience then you have to take social media into consideration to expand your reach and obtain new leads.
Experience sharing provides an opportunity for both the creator of the content and the audience to grow and learn. Experience sharing helps to connect with like-minded people and can also help people overcome loneliness.
Social media also helps people to share concerns, spread kindness, empathy, and positivity. There are NGOs, support groups, and communities that help and encourage people to overcome obstacles by positively engaging with them.
Creating a community for a particular cause, raising awareness around a particular issue has become easier because of the reach of social media. Social media platforms are used by many activists and influencers to abate social stigma around issues such as LGBTQ rights, rights of the specially abled.
Support your talent and craft
With the support of social media, you can attract the right audience who will appreciate and support you. You can also get opinions, feedbacks, and reviews from people around the world for your work.
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