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Samira Chandra Gupta, the founder and chief consultant of Auraa Image Management and Consultancy (AIMC), is an experienced senior facilitator in corporate consultancy, learning, and development. She has a remarkable aptitude to deliver tangible results through her dynamic approach.

AIMC is a premium image management company offering elite training, consultancy, and coaching services. Their intricate corporate solutions – image and impression management, business dressing, executive presence, emotional intelligence, body language, strategic planning, leadership skills, self-awareness and management, work-life balance, selling skills, conflict management, stress management, interpersonal relations, and time management – have trained and grown an excess of 250 corporate companies. In addition, they specialize in Executive Presence and leadership coaching for senior executives (mainly C-Suite Executives), entrepreneurs, and business owners.

Samira founded AIMC with a strong desire to make a positive difference in people’s lives through her people skills, corporate leadership and training. Her competitive and multicultural work experiences have given her a multi-faceted understanding of international business and the necessity of projecting the appropriate professional image to achieve success. It is her ability to nurture people that drive their excellence.

Samira developed a strong corporate association when she worked with multinational companies such as Collier International and Tishman Speyer. These professional work environments led her to embark on the path of image consultancy and training. She has thus amassed22 years of experience in training corporate and executive clients from various sectors including real estate, hospitality, life insurance, and apparel industries has been a driving force in garnering success. She has gone on to acquire an excess of 100 renowned, accomplished, and successful clients including Deloitte, Samsung, Kohler, Pearson, Yes Bank, Mahindra, S Chand Publishing, and Tata Consultancy Services to name a few.

Samira is also an alumnus of the Indian Institute of Management, Kozhikode where she attained her Master’s in Business Administration and Management. She is an NLP Practitioner and National Award-winning Senior Image Consultant. She has certifications in Life Coaching (ICF), Relationship Coaching (ICF), Neuro-Linguistic Programming (NFNLP), and Image Consultancy (Consell Institute of Image Management, USA). Apart from her certifications in The 7 Habits of Highly Effective People (Franklin Covey) and Wine Etiquette Trainer (WSET, London); she is an MGSCC Global Leadership Assessment (GLA)-360 certified coach which enables her to conduct 360-degree assessments for leaders. She is currently pursuing the Master Practitioner NLP and Advanced Life Coach Programmes from ANLP (India) and ECNLP (Australia) respectively.

AIMC is currently based in Delhi NCR, Gurugram, and Pune; with expansion plans in the near future.

Image consultants are experts who help clients improve their personal or professional image. They assess, improve, and upgrade their clients’ look, conduct, and communication skills to ensure that their image matches their personal or professional objectives. Image consulting is the practise of assisting people in managing their image in order to lead more fulfilling personal, professional, and social lives. It focuses on assisting clients in making the best use of their personal resources, such as their wardrobe, grooming habits, behavioural skills, and communication, in order to achieve their goals in every position they play in life. It is the process of determining how a person’s physical appearance affects their professional image.

Many life coaches and personal brand managers also practice as image consultants. Book an Appointment

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